AgDirect is FCSAmerica’s equipment financing program. The old tool was created ten years ago and was extremely outdated. AgDirect Online allows dealers to submit applications for financing, run quotes on equipment and do other various administrative tasks. This new tool was created after many rounds of business and customer research, sketching, wire framing, prototyping and usability testing. 

LED Processes Used: User Research, Sketching, Prototyping, Usability Testing, Wireframes, Visual Design 


I had the luxury of getting an early start on this tool which allowed more time for business and user research, sketching, wire framing and doing usability testing on a prototype. I involved the business owners on all the tasks which gave them a greater understanding of all the UX practices. We were able to do multiple rounds of usability testing with customers on various aspects of the tool which greatly improved the usability of the tool.


For many of the developers on this project this was the first time they had worked on a responsive website. To help aid in this and introduce responsive design I created this quick reference PDF guide which helped tremendously in learning how responsive websites look at on each of the devices.